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Next Gen Branding with Leadership in Mind: What You Can’t Afford Not to Know
President, Bea Fields Companies, Inc. [tweetmeme]Our Next Generation…Generation Y. You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much. Your research...
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Facebook Network of Choice for Millennials to Interact with Brands
Millennials prefer to interact with brands on Facebook by a wide margin over Twitter and Pinterest, according to a new study by UMD Center for Marketing Research at the University of Massachusetts....
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Millennials Likely to Use “Buy” Button on Facebook and Twitter
Millennials continue to be the driving force behind social commerce because of their passion for social media, according to the latest study conducted by the Center for Marketing Research at the...
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Millennials Want Financial Advice – on Their Terms
It’s impossible to ignore millennials, the generation born between 1980 and 2000. They are the largest generation in U.S. history, numbering nearly 80 million. And, although they don’t have significant...
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#Nike “Owns” Millennials on Instagram
You may have read the recent news that Twitter is shutting down Vine. As The New York Times reported, one theory why is that “Instagram ate it.” The photo sharing site owned by Facebook has 500...
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